March 30th, 2013
In 1938 when Dr. Jayne’s used the Mensch als Industriepalast image, the company was recycling an image it used at least as early as 1934.
The description at the top emphasized modern, mechanized picture of the human body: “A picture of the World’s most complex and mysterious mechanism.” By 1938 the image had lost that description. In 1934 this mechanized picture shared space in the almanac with a detailed description of, among other non-mechanized practices, “Fortune Telling by Tea Leaves.” There we read:
In using this method, much depends on the imagination and natural aptitude of the reader. You must have the “seeing eye” which will interpret the formation of the leaves correctly, but this readily comes with practice.
The reader must interpret the “emblems,” including:
- anchor—This is the sign of trade and travel. If standing alone at the top of the cup it indicates true love.
- coffin—This may mean, as it does in dream, and in other methods of fortune telling, death or serious illness either to the hearer, or a friend. Closely surrounded, it means an inheritance.
- lion—(or any wild animal) Good fortune to eminent persons, if clear and distinct. Envy and jealousy if in the thick.
- mouse—Standing alone it is an omen of recovery of a lost object. Almost indistinguishable among other leaves, you must prepare for disappointment in this respect.
While it seems incongruous to read modernist descriptions of the human machine sandwiched between fortune telling practices illustrated by mysterious, exotic men gazing into crystal balls, Dr. Jayne’s must have been confident that it would not seem so to its customers.