Astrological Sugar Packets

Those wacky people over at Wiener Zucker have once again commemorated signs of the zodiac on their sugar packets (see earlier versions here). It is an interesting marketing technique that must work, or at least must not harm the company. I don’t really understand why it would work, but that’s why I’m not in marketing. Anyway, here is the packet for Cancer:

The zodiacal sign of Cancer from Wiener Zucker’s astrological marketing campaign.
The zodiacal sign of Cancer from Wiener Zucker’s astrological marketing campaign.

According to Wiener Zucker:

Der Krebs ist ein äußerst gefühlvoller Mensch. Aufgrund seiner sensiblen Art ist er bei seinen Mitmenschen sehr beliebt. Doch wenn ihn jemand angreift, kann er sich sehr wohl verteidigen.

Rough English translation:

A Cancer is a very sentimental person. Due to this sensitive nature a Cancer is very popular with friends and colleagues. However, when somebody attacks, a Cancer fights back vigorously.

This is astrology in its most banal form, though I suppose I shouldn’t expect profundity on a sugar packet. I think I can, however, expect visually pleasing. Regrettably, these don’t seem as nice as the Polish stamps.