Wandering through Trader Joe’s this morning, I stumbled across an excellent and under explored career for historians of science: marketing and advertising.
Picking up some snacks, I noticed the Cheddar Rocket Crackers. In typical Trader Joe’s fashion, the package combined a bit of a goofy aesthetic with retro images.
Brilliant! Why, I thought, not use other history of science related themes to sell products. I glanced in my basket and noticed a perfect candidate for some history of science. Trader Joe’s, you’ve totally missed an opportunity with your Half Moon Cookies.
You should label them Galilean Moon Cookies. I’ve corrected your packaging to help you see what this should look like and so you understand that it is a better name for these cookies.
Feel free to contact me, Trader Joe’s, if you want me to explain how other products would benefit from a history of science makeover, e.g., your Electric Buzz Coffee Cups are crying out for some history of science attention.