Tag: History of Science Advertising

Galilean Moon Crackers

Wandering through Trader Joe’s this morning, I stumbled across an excellent and under explored career for historians of science: marketing and advertising.

Picking up some snacks, I noticed the Cheddar Rocket Crackers. In typical Trader Joe’s fashion, the package combined a bit of a goofy aesthetic with retro images.

Trader Joe’s retro-History of Science style advertising on these Cheddar Rocket Crackers is great.

Brilliant! Why, I thought, not use other history of science related themes to sell products. I glanced in my basket and noticed a perfect candidate for some history of science. Trader Joe’s, you’ve totally missed an opportunity with your Half Moon Cookies.

Trader Joe’s Half Moon Cookies are good, but they could be so much better with a better name.

You should label them Galilean Moon Cookies. I’ve corrected your packaging to help you see what this should look like and so you understand that it is a better name for these cookies.

Trader Joe’s Galilean Moon Cookies are much, much better than those half moon knockoffs.

Feel free to contact me, Trader Joe’s, if you want me to explain how other products would benefit from a history of science makeover, e.g., your Electric Buzz Coffee Cups are crying out for some history of science attention.