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History

Two early pamphlets on the French Pox

Joseph Grünpeck had long aspired to a better career than teaching Latin to students in Augsburg. So in 1496 he seized an opportunity to advertise his skills to the Bürgermeister of Augsburg and, more aspirationally, to Emperor Maximilian I who passed through Augsburg in the fall of that year. At the core of Grünpeck’s efforts […]

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History

Pilulae Antipudendagriae—More Early DTC Marketing

Since the late 1990s direct-to-consumer (DTC) pharmaceutical marketing has become a standard part of society in the U.S. (perhaps also in Australia, where DTC advertising is also legal). Ads in magazines and newspapers, on the internet, TV, or the radio promise that taking some wonder drug will alleviate your suffering from any number of symptoms […]

Categories
History

Controlling Panic in Renaissance Europe

The recent essay in The New York Times, “A Brief History of Panic,” highlights the ways that epidemics have caused widespread panic as well as the ways authorities have tried to control that panic. Such efforts are by authorities are by no means new but extend at least back to the fourteenth century. Town councils […]